It’s been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better.
A study conducted by Salesforce two years ago revealed that 61% of Generation X consumers and 68% of Millennial consumers expressed a preference for using self-service options to manage simple issues (e.g. checking HCP).
Do you anticipate that services, such as golf cart rentals and driving range technologies, will comprise a larger portion of revenue in 2025?
High-performing organizations demonstrate a markedly greater propensity than their underperforming counterparts to implement tools such as
- knowledge-based help centers,
- customer self-service portals, and
- AI-powered chatbots.
How does your golf club measure up in this area? I’d love to hear about the investments you’ve made in recent years. Please share your thoughts in the comments!
I shared this trend and insights with you because Emirates Golf Club has taken a significant step by becoming the first in the UAE to introduce the innovative ‘How Many Strokes‘ digital information system.
This initiative enhances the golfing experience and sets a new standard for regional clubs.
Emirates Golf Club, operated by Dubai Golf, has implemented the new digital system, How Many Strokes. This system automatically updates and can also integrate with existing technology systems.
The digital handicap conversion board is located at the check-in desk.
How Many Strokes provides a handicap conversion calculator so golfers can easily assign a course handicap and an appropriate tee box before teeing off.
Golfers will also be able to use the board to receive
- weather updates,
- green speed data,
- sunset times,
- the day’s pin positions, and
- relevant course updates, as well as
- a digital meet and greet upon arrival.