Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
I am really curious about the criteria(s) by which Golf World ranks the different resorts worldwide! It is widely acknowledged that awards and recognition serve as a means of external validation for the quality and performance of a…
It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
Do you remember when last year I wrote about the severe problem of plastic pollution worldwide? The Surfers Against Sewage study says: In 2016, a global population of more than 7 billion people produced over 320 million tons…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
In last November turned out that a new golf club, the Qatar International Golf Club will be built in the heart of Qatar’s Education City in Doha. The Qatar International Golf Club will have an 18-hole championship golf course,…
A few days ago I wrote about the brave design of the latest Nike Golf polos. Unfortunately, I cannot say that PING is following Nike Golf's experimental attitude. However, recently, PING Apparel has added two new brand ambassadors for 2016,…
In the last couple of years UAE is among the the Top 10 Fastest Growing Tourism Hotspots in the world. Just in 2013, UAE's golf tourism grew by 10.4%. In 2013, Abu Dhabi and Dubai were the 6th golf tourism…