Golf World composed a list of golf courses based on 2024 green fees. This explains how the review team defined the term ‘Value for Money’.
The James Braid-designed Church Course at St Enodoc Golf Club in Cornwall, England, achieved recognition by securing fifth place in 2024, reflecting its quality and the potential for future improvements.
This golf course hosted the English County Finals in 2005 and the English Women’s Amateur Championship in 2014. In 2022, Top100GolfCourses.com ranked it No. 74 in the World.
I am genuinely impressed with this charming and friendly Cornish golf club, but I wonder how it would benefit from excelling and competing in more advantageous categories.
While “value for money” has merits, it can also be limited as an evaluation measure.
I would prefer to see them achieve outstanding rankings in golf experience and quality of service.
After all, these experiences can promote word-of-mouth communication, reaching a larger audience in a trustworthy manner.
Additionally, this approach can help optimize the golf club’s marketing expenditures.
Let me give you a practical example. One way to mitigate the ‘trust gap’ is to excel in communication, which is paramount.
Be easy to connect with! The German Öschberghof offers WhatsApp communication opportunities to book tables in their restaurant for their guests.
4 tips on how to charm your guests
- Keep your promise: When a commitment is made, it is important to strive to fulfill that promise. If circumstances arise that prevent you from honoring the promise, take the opportunity to explain the situation clearly and offer an alternative solution. Additionally, fostering ongoing communication with your guests can enhance relationships and ensure their needs are being met effectively.
- Provide excellent service.
- Be consistent in service: When guests describe their experiences with the word “always,” as in “They are always helpful,” it signifies that you are creating a consistent and dependable experience. This not only fosters trust and loyalty but also encourages guests to return. Focusing on maintaining this level of consistency can enhance customer satisfaction even further.
- Protect your guests’ personal information: Data protection is an important focus in the hospitality industry, and it presents an opportunity to build strong relationships with your guests. When guests entrust you with their information, it’s vital to respect that trust by handling their data responsibly. Offering guests control over their personal information can enhance their experience. This includes providing clear options for them to opt in or out of future communications and marketing campaigns. By prioritizing their preferences, you can foster loyalty and create a positive atmosphere.
Improving the guest experience is instrumental in fostering customer loyalty. A dedicated and loyal guest base is a critical factor in ensuring an organization’s success in today’s highly competitive landscape.
If you would like support in implementing these tips or have any questions about golf club marketing, please don’t hesitate to contact me at mikibreitner@gmail.com or +36 30 279 0054.
I’m here to help you succeed!