In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference between Titleist DT TruSoft and Titleist DT SoLo: DT TruSoft is significantly softer.
Titleist R&D says they have developed an incredibly soft compression feel. They are promising very low spin in the long game for consistently long distance and reliable short game spin for playability into and around the green.
The new Titleist DT TruSoft will be available from $21.99 MAP, $30 MSRP ($6 less than the Titleist DT SoLo golf balls). Well it is still above Callaway Golf’s SuperSoft golf ball price ( $19.99), but below Callaway Golf’s Chrome Soft golf ball price ($37.99 per dozen).
The new golf ball will be made at Titleist Ball Plant 2 in New Bedford, Massachusetts.