How much golf show can be profitable in Manchester?

By: December 2, 2015

As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were mainly just one of the exhibitors at a golf show like Manchester Golf Show or London Golf Show.

Unlike in previous years and practices, American Golf has decided to hold its first, stand-alone golf show at Event City at the Trafford Center in Manchester between 27-28 February. They did not specify which golf equipment brands will be present but promised the biggest names. This sounds like everything is under negotiations.

Update (22 December 2015)

Now it is sure, that Benross, Callaway Golf, Cobra, Nike Golf, Ping, Srixon, TaylorMade, Titleist, Wilson, Bushnell, Garmin, FootJoy, Motocaddy, Stewart Golf, TomTom and US Kids will be there.

What is good, at least, is the free entry that we get if we register on American Golf’s website. However, I assume that Manchester Golf Show will be held in April.

The proximity of the dates of these events raises some questions in me:

  • Will it be enough for American Golf to present solely golf equipment brands? Why don’t they invite/involve golf clubs and golf instructors?
  • In case golf equipment brands have to pay for the presence, then for whom it will be attractive?
  • Wouldn’t be better to hold the show in the American Golf Academy at High Legh Park Golf Club? (For the sake of differentiation…Manchester Golf Show will also be held at the Trafford Center…)
  • If the two shows will be quite similar why should golfers and ‘wannabe’ golfers visit the event? What are those benefits that can make American Golf’s event outstanding and unique?

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