It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the desired customer value and grow golf clubs’ business. It is also important about customer experience is its tangibility. Technology then becomes an enabler for introducing or reinforcing desired experiences. The real challenge is how to provide consistency on the most common customer journeys.
This is why I do not understand why certain golf clubs make a compromise when they replace or expand their golf cart fleet. We can make golf more relevant to Millennials (a digitally native generation) by utilizing ‘connected’ technology solutions. At the very same time, I found this year 3 golf clubs who were ready to invest in golf carts with ‘connected’ technology: Gleneagles Hotel, Powerscourt Golf Club and Royal Dornoch Golf Club (in 2014: Las Colinas Golf Club).
Today Club Car is providing the most advanced golf cart solution, while E-Z-GO is contesting with it’s own solution.
Club Car did not have to wait to much to receive an award for their Visage golf cart solution. At the 3rd edition of Sport360°’s MEGA awards, which took place at the One & Only Royal Mirage Amphitheatre, Dubai, Club Car’s Precedent i3 vehicle, claimed the coveted title, Best New Golfing Product of the Year.
Marco Natale, Vice President of EMEA at Club Car, said: “Club Car’s growth throughout the year is the result of our commitment to providing the highest quality of golf car, connected technology and after-sales services, which help to deliver tangible benefits to our customers’ businesses.
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