These days I read about the micro-learning trend that is gaining momentum in 2020.
This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles.
As our attention is shortening year by year those micro-learning platforms will succeed that help us learn quickly and in an engaging way.
The upgraded Mizuno Shaft Optimizer
For this reason, I thought to investigate closer Mizuno’s upgraded Shaft Optimizer. The 1st Mizuno Shaft Optimizer was launched in 2010.
The latest version of Mizuno’s Shaft Optimizer 3D (SO3D) software will allow for ball fitting, providing individuals with the optimum ball for their game based on shaft lean and attack angle, using data established from Swing DNA and SO3D results.
Recommendations will be between the RB Tour, RB Tour X, and new RB566V balls.
The capacity for driver shaft fitting will be the first of its kind, utilizing bending profiles, as per Mizuno’s renowned iron fitting, which will allow Mizuno fitting experts to establish exactly which shaft in the Mizuno
ST200 driver will best suit any individual.
Measuring five critical dynamics within the swing (Mizuno Swing DNA), the Shaft Optimizer is able to recommend an iron shaft best matched to any golfer’s movement.
Mizuno measures every shaft in-house to establish a map of EI curves to which it then matches the swing profiles.
The new Bluetooth Optimizer enables Mizuno’s club fitters to capture swing data directly to the software, run from an iPad or iPhone.
It would be beneficial if they use the Bluetooth 5.0 version!
With Bluetooth 5.0, devices can use data transfer speeds of up to 2 Mbps, which is double what Bluetooth 4.2 supports. Devices can also communicate over distances of up to 800 feet (or 240 meters), which is four times the 200 feet (or 60 meters) allowed by Bluetooth 4.2.
A recent upgrade saw a Gyro added to the Shaft Optimizer’s existing strain gauges, which allows Mizuno’s experienced fitters to digitally recommend a far more accurate lie angle than the traditional method of lie tape and strike board.
The Gyro enables the club’s swing plane to be measured in 3D space along with shaft dynamics, ignoring face rotation through impact for a more accurate lie angle reading.
Using a combination of the Gyro and strain gauges that run throughout the shaft, Mizuno is now able to capture 40 data points from every swing.
Mizuno sees the optimum club-fitting scenario as the Shaft Optimizer 3D in conjunction with a launch monitor rather than as an alternative.
Mizuno’s new Shaft Optimizer with Bluetooth and digital lie angle is available to test at Mizuno Swing DNA Centres (e.g. La Cala Resort).
I think the real challenge for Mizuno is to empower golfers as much as possible. Those micro-learning solutions will succeed that require the least amount of commitment from the time-strapped golfer.