ECCO GOLF has unveiled a special edition of the ECCO S-THREE hybrid shoes that will be worn by ECCO GOLF ambassadors, Erik van Rooyen and Henrik Stenson, at the year’s final major championship.
![ECCO S-THREE hybrid shoes Masters-player-shoe- side-A1](https://golfbusinessmonitor.com/wp-content/uploads/2020/11/ecco-s-three-hybrid-shoes-masters-player-shoe-side-a1-760x570.jpg)
Many of the shoes in the current ECCO GOLF collection, including S-THREE, still rely on the award-winning ECCO DYNAMIC TRACTION SYSTEM™ (E-DTS™) all-day hybrid outsole design, which featured in the original GOLF STREET and has withstood the test of time.
The special edition versions of the S-THREE will be worn by Stenson and van Rooyen at the rescheduled event, featuring a custom-designed green collar and unique midsole coloring to mark the occasion.
![ECCO S-THREE hybrid shoes-Masters-player-shoe-heel-sole-A3](https://golfbusinessmonitor.com/wp-content/uploads/2020/11/ecco-s-three-hybrid-shoes-masters-player-shoe-heel-sole-a3-760x570.jpg)
ECCO S-THREE hybrid shoes – latest breakthrough
The latest breakthrough in direct injection innovation, ZONAL FLUIDFORM™ TECHNOLOGY creates a molded midsole with three distinct zones of softness to ensure the right balance of cushioning and stability exactly where you need it.
The heel of the midsole is engineered for medium softness to ensure the right amount of cushioning and comfort, while the central part of the midsole has higher levels of rigidity to deliver outstanding lateral stability throughout the swing.
The forefront of the midsole comes with the highest level of softness for exceptional walking comfort.
![ECCO S-THREE hybrid shoes 102904-Masters-player-shoe-sole-A3](https://golfbusinessmonitor.com/wp-content/uploads/2020/11/ecco-s-three-hybrid-shoes-102904-masters-player-shoe-sole-a3-760x570.jpg)
Zonal FLUIDFORM™ is a ground-breaking technology for ECCO GOLF and the shoe industry as a whole.
Due to the advanced multi-section injection process, the midsole of every pair of ECCO S-THREE hybrid shoes will have exclusive features and unique color transitions between the different sections.
This gives each pair of shoes a distinctive look, perfect for golfers who enjoy an individual style.
The shoe’s uppers are crafted from thicker ECCO SOFT performance leather, made in ECCO’s own tanneries, with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.
![ECCO S-THREE hybrid shoes in 3 color versions](https://golfbusinessmonitor.com/wp-content/uploads/2020/11/ecco-s-three-hybrid-shoes-in-3-color-versions-760x570.jpg)
A double layer of neoprene in the collar and heel provides increased padding for additional wearing comfort throughout the swing while ECCO FLUIDFORM™ Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound.
The award-winning ECCO DYNAMIC TRACTION SYSTEM™ (E-DTS™) outsole design provides more than 100 traction bars and 800 traction angles for excellent grip in all playing conditions.
ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Fred Couples, Erik van Rooyen, Doc Redman, Lydia Ko, Minjee Lee, and Caroline Masson, among others. +me! 🙂
Sustainability???
As we know Adidas and Nike have long been striving to add a more sustainable and eco-friendly approach to their products. Isn’t it time for golf shoemakers like ECCO to invest in this area too?
Business Insider claims
Sneakers are one of the most wasteful retail items to produce.
I am sure golfers are educated enough regarding the environmental effect of golf shoe manufacturing. If ECCO and its competitors want to impress Millennials & Generation Z then they should take the sustainability topic seriously.
If this was not convincing enough for you then you should be aware that these people I mentioned-above are ready to pay more for sustainable & eco-friendly & ethical products.