Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc.
Today, nearly every issuer has a card in their portfolio offering incentives that work by giving away interchange to reward the user.
At the same time, we can see a significant change in customer purchasing behavior due to the pandemic. McKinsey study found
- 75% of consumers tried new shopping behaviors, with many of them citing convenience and value.
- Fully 39% of them, mainly Gen Z and millennials, deserted trusted brands for new ones.
Before I would explain to you the essence and benefits of the GolfSMART cash reward mobile application let’s understand the fundamental reason loyalty programs exist. In the first place, to increase the lifetime value of every customer.
We have to think about the method how to motivate golfers to play more frequently and spend more money in our golf club (see share-of-wallet) and engage with new customers at low acquisition cost.
In the future, it will be even more interesting how we utilize the customer data & insights obtained by the loyalty program.
GolfSMART – the world’s 1st & only golf-to-earn app
The world’s first Golf-to-Earn rewards platform, GolfSMART, has launched its Early Adopter program in advance of its Q1 release in 2023.
Open to all players, GolfSMART will allow every participant to earn cashback rewards on every game of golf, anywhere in the world.
Andrew Johnston, an early GolfSMART investor affectionately known as “Beef”, said
“Mate, I absolutely love this, every golfer can use it and it doesn’t matter how good you are, if you don’t have a golf handicap, if you’re a club member or not, it doesn’t even matter where you play, as long as you play golf you can earn cash rewards up to 15%!”
Early Adopters to the platform receive exclusive membership conditions only available during pre-launch or until capacity is reached.
Sign-ups are also entered into a drawing where two lucky winners and their +1’s will join Beef and GolfSMART Genesis members in VIP hospitality at the Open Championship, with additional prize draws including signed memorabilia with digital authenticity certificates.
Prize drawings will take place in December. To join as an Early Adopter and for more information visit www.golfsmart.app.