132 entries: loyalty

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Golf travel agency loyalty programs

Do golf travel agencies reward customer loyalty?

By: 2018. 09. 17.

The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

10,000+ joined Direct Golf loyalty card program

By: 2014. 06. 24.

In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

Golf loyalty card programs – how it works

By: 2009. 10. 19.

Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…

Bernardus Golf SOLHEIM CUP 2026

Why did Bernardus Golf become the host of the 2026 Solheim Cup?

By: 2022. 11. 16.

The organizers of the Solheim Cup did not leave the selection of the host venue for the 2026 Solheim Cup to chance. The routine Bernardus Golf - hosted the Dutch Open on the DP World Tour in 2021,…

GolfSMART logo Square Simple

How does the GolfSMART mobile application reward playing golf frequently?

By: 2022. 10. 13.

Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…

RepSpark Community_filtered for GOLF-resized

How joining RepSpark can help your pro-shop earn more?

By: 2022. 07. 07.

Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

Wilson Golf personalization_Staff_Ball_Front_Hero_NYC_Side

What Wilson Golf is doing for a more sophisticated product & service personalization?

By: 2022. 07. 03.

Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…

NGL Golf_Golf Genius Software

How does Golf Genius help impress tournament organizers and golfers?

By: 2022. 05. 31.

Perhaps needless to say how much customers' expectations have changed as a result of various digital innovations. A recent Epsilon study found that 80% of customers are more likely to make a purchase when businesses provide a customized…

Customisation Image golf event Golf Genius

How can Golf Genius help you to create the buzz?

By: 2022. 05. 15.

Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…

2022 Porsche European Open with PGA Tour stars

What are the 5 reasons to visit the 2022 Porsche European Open in June?

By: 2022. 05. 05.

I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…

Legends Tour 2022

Where will the 3 Legends Tour events be in 2022?

By: 2022. 04. 20.

Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…

Players-1st-infographic_platform_HERO

Here is how you can understand better your golf club customers’ needs

By: 2022. 03. 21.

Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…