158 entries: loyalty

Positive experience Sweetspot

How to use Sweetspot to enhance golf simulator customer loyalty?

By: 2023. 06. 26.

Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Golf travel agency loyalty programs

Do golf travel agencies reward customer loyalty?

By: 2018. 09. 17.

The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

10,000+ joined Direct Golf loyalty card program

By: 2014. 06. 24.

In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

Golf loyalty card programs – how it works

By: 2009. 10. 19.

Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…

Burhill Golf Club modernized pro shop

How Did Burhill Golf Club Increase Its Pro Shop Sales Revenue By 18%?

By: 2024. 06. 11.

Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…

Finca Cortesin Solheim Cup winner

What can Finca Cortesin do to improve the Solheim Cup’s legacy?

By: 2024. 05. 21.

When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…

59club Golf Club St. Leon-Rot cooperation

What advice would 59club give to St. Leon-Rot Golf Club to improve their CX?

By: 2024. 05. 07.

Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…

Club Car Carryall 502 resized

How can Club Car address the growing demand for electric golf carts?

By: 2024. 04. 29.

Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…

Toptracer at the Centro Nacional de Golf since 2018

Toptracer technology helps Centro Nacional de Golf Introduce thousands to golf

By: 2024. 04. 25.

Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…

Club Caddie loyalty program

Trends with Recurring Subscription Revenue at Daily Fee Courses: Are Public Courses Becoming Semi-Private Country Clubs?

By: 2024. 04. 23.

In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…

Porsche Hole in One competition

What motivates Porsche to be really involved in golf?

By: 2024. 04. 17.

Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…

Wilderness Club relaxation

What are the ambitions of Escalante Golf with the new 550-acre Wilderness Club?

By: 2024. 03. 27.

In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…

JCB Golf of Country Club 17th Hole Par 3

JCB Has Secured An Important Multi-year Partnership Agreement With LIV Golf UK

By: 2024. 03. 21.

As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…

Golf Genius Shotzoom acquistion Golfshot Plus 2024

How will Shotzoom’s acquisition benefit Golf Genius and golfers?

By: 2024. 02. 29.

For those who are not yet familiar with Golfshot ($29.99), I will quickly summarize what this mobile application can do. Golfshot provides a text list of distances for several targets on each hole and overhead satellite images with…