172 entries: loyalty

beyond-service wellbeing

How can we win golf club guests’ loyalty by prioritizing their wellbeing?

By: 2024. 12. 17.

Golf clubs & resorts are not just about providing good service. It’s an opportunity to create memorable experiences for individuals. In the evolving landscape of the experience economy, where unique and personalized interactions are highly valued, it is…

Positive experience Sweetspot

How to use Sweetspot to enhance golf simulator customer loyalty?

By: 2023. 06. 26.

Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Golf travel agency loyalty programs

Do golf travel agencies reward customer loyalty?

By: 2018. 09. 17.

The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

10,000+ joined Direct Golf loyalty card program

By: 2014. 06. 24.

In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

Golf loyalty card programs – how it works

By: 2009. 10. 19.

Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…

Prosports International Sheikh Saeed Mohamed Hasher Al Maktoum

What has Prosports International accomplished over 30 years in the UAE?

By: 2025. 06. 03.

Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…

Scarecrow at Gamble Sands with new golf-view rooms_resized

What will be the total number of luxury rooms at The Inn at Gamble Sands?

By: 2025. 05. 23.

In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences. This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services. Luxury hotels…

Pace of play measurement CX Tagmarshal Players 1st

How does the pace of play boost revenue and enhance CX?

By: 2025. 05. 14.

It is encouraging to observe that a growing number of golf clubs recognize customer experience as a critical element in fostering customer loyalty and retention. Pace of play as an experience When a golfer cannot play at his/her…

Chart Hills London Golf Club stay and play package 2025

What unique experiences do Chart Hills and the London Golf Club create for us?

By: 2025. 05. 01.

Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…

TaylorMade Qi35 driver-3Q~W1500_H960_Mcrop_P50-50 resized

How has the TaylorMade Qi35 drivers’ area of opportunities been expanded?

By: 2025. 01. 08.

It seems like TaylorMade might have found a solution that allows golfers to benefit from both a high moment of inertia (MOI) and a low center of gravity (CG) in their clubs. This could be a game changer…

The Sand box customer experience

Why must golf clubs strive to deliver a consistent customer experience?

By: 2025. 01. 06.

Probably the biggest customer experience challenge golf clubs face today is consistency. Carefully crafted Instagram galleries, engaging taglines, and high-budget advertising require substantial investments of both time and money to build a lasting brand identity. Golfers anticipate a…

Aerial of St Enodoc Golf Club golf course

How much can a TOP 10 ranking help St Enodoc Golf Club boost sales?

By: 2024. 11. 29.

Golf World composed a list of golf courses based on 2024 green fees. This explains how the review team defined the term ‘Value for Money’. The James Braid-designed Church Course at St Enodoc Golf Club in Cornwall, England,…

Customer experience development and measurement

How to turn golf club’s CX data into business impact?

By: 2024. 11. 20.

The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…

Golf Genius Software_Event_Dashboard+

What features does the Golf Genius Tournament Management solution lack?

By: 2024. 10. 15.

Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…