94 entries: sponsorship

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Evian Championship with Rolex as the main sponsor

What are the interests of Rolex in the Evian Championship sponsorship?

By: 2019. 07. 25.

I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…

Webb Simpson Burns & Wilcox sponsorship

How could the Burns & Wilcox sponsorship deliver results?

By: 2017. 07. 20.

While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…

How Minjee Lee gained an ECCO Golf sponsorship?

By: 2016. 01. 21.

The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…

HSBC extended its commitment to golf sponsorship by 5 years

By: 2015. 11. 04.

HSBC's announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will…

ANA Airways gets involved in LPGA sponsorship in 2015

By: 2015. 04. 04.

For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…

Ping’s sponsorship challenges with Michael Phelps

By: 2013. 02. 04.

Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…

Changes in De Vere Group’s sponsorship strategy

By: 2012. 12. 20.

Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…

Tiger Woods annual 100 million USD sponsorship income in danger

By: 2009. 12. 12.

As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…

Golf sponsorship budgets are in danger

By: 2009. 09. 07.

As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC.  As one of the major…

Porsche Hole in One competition

What motivates Porsche to be really involved in golf?

By: 2024. 04. 17.

Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…

2023 Porsche European Open fans

Will Porsche continue supporting the DP World Tour’s European Open?

By: 2024. 03. 28.

There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…

FedEx Open de Golf title sponsor

FedEx is the new Title Sponsor of the Open de France

By: 2024. 02. 07.

Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…

GolfPlus logo

Ready to Discover Professional Golf Tournaments with GolfPlus?

By: 2024. 02. 06.

Many people recommend using Google to find suitable golf tournaments, whether you are a professional player or a regular golfer like me. At first glance, this sounds simple and easy. However, finding relevant and compelling golf tournaments can…

Porsche Singapore Classic logo

What will make the 2024 Porsche Singapore Classic so memorable?

By: 2024. 01. 10.

In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

Buick LPGA Shanghai winner Danielle Kang

What will it take for the Buick LPGA Shanghai to return to Shanghai?

By: 2023. 08. 07.

In October, the Buick LPGA Shanghai - organized & promoted by IMG - will return to Shangai, China. It will be held at Shanghai Qizhong Garden Golf Club from October 12th to 15th. Buick will also present a…