Before I share with you the latest details, it is worth thinking about the business opportunities inherent in the wellness economy. The new W Costa Navarino Hotel paid attention not only to sustainability but also to its future guests’ wellness and well-being too.
Global Wellness Economy – key facts
The Global Wellness Institute’s latest study found that the value of the global wellness economy was $4.4 trillion in 2020:
- Wellness tourism: $436b
- Physical activity: $738b
- Healthy eating, nutrition, and weight loss: $946b
It is bold to plan for future generations or at least consider their needs and expectations. Generation Z (Born in the mid-1990s; the largest consumer group in the US) is an ultimate wellness consumer.
A study by Morley Winograd and Dr. Michael Hais says
By 2020, Millennials will comprise more than one of three adult Americans. It is estimated that by 2025 they will make up as much as 75 percent of the workforce.
Labor & other costs
I do not want to ruin the celebration of the opening of the new W Costa Navarino Hotel. However, I cannot avoid not thinking about the challenges of the labor shortage and the growing inflation in the EU and globally.
Without the right professionals and teams, it will be difficult to deliver the promise of W Costa Navarino. I do not think they can afford to do what Accor is doing. Namely, hiring people without experience or even without resumes.
I would love to learn more about W Costa Navarino’s employee experience strategy. Here right at the beginning, W Costa Navarino must show why professionals will enjoy working in this place.
This way they will be more successful in recruiting the best talents available in the labor market and deliver exceptional customer experience.
In a Boston Consulting Group survey, I found that the TOP 3 priorities of hotel employees are
- Wages/pay + transparent pathways to pay raises and bonuses
- Schedule flexibility,
- Benefits (e.g. health care).
W Costa Navarino Hotel – offer
Here are those services and features that I have not highlighted in the previous article about W Costa Navarino Hotel.
Platía is a modern take on a traditional Messinian village square. A place to have breakfast, enjoy a freshly brewed coffee at the Café throughout the day or savor a grill menu in the evening, it evokes the energy of a local Greek deli food market and builds on the notion of artisanal culinary stores with distinct specialties.
Platía is designed by Athens-based K-studio architects and Tombazis, with interiors by MKV Design.
W Lounge offers the latest mixology trends and will be open all day with Greek and international DJs, as well as live music.
Parelía overlooks a long sandy shore at the Bay of Navarino and is set to become a destination dining and late-night venue, with its Mani-style stone walls and capped timber ceilings.
It has been designed by Tombazis and K-Studio, with the latter also in charge of the interiors. Here, local, and international DJs will bring curated nightly beats and high-energy nights to remember.
The bar Between sets the stage for the stunning Messinian sunset with cocktails, light, mostly raw dinner offerings, and live DJ performances. The interiors at Between were created by Interior Design Laboratorium.
Wellness & wellbeing offers
To relax the body and mind, the AWAY® Spa will introduce a variety of body and face signature treatments, alongside the FIT gym featuring a heated 25m-long lap pool.
For those looking to catch some sun poolside, the WET Deck features an expansive infinity pool overlooking the Mediterranean Sea.
A variety of fitness classes and wellness experiences will also be available to guests at the resort including, beach boot camp classes, splash FIT, beach power Pilates, meditation, and yoga.
For active explorers, the wider Costa Navarino destination offers an extensive and exciting range of additional dining venues, bars and cafes, and a wealth of outdoor activities including tennis and golf.