My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…
Alexander Levy (official world ranking: 52nd), will be one of the brand ambassadors of Lacoste (other ambassadors are: Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Gwladys Nocera) as part of the partnership. He was chosen to represent the new golf…
In the last 4 months Clubessential and ClubSoft worked on finalizing the conditions of the acquisition. Now it is official that Clubessential acquired ClubSoft, creating probably the most powerful information technology vendor in the club market with 115 US…
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
In last October I wrote that ecommerce specialist Lee Brown and retail expert Peter Riordan has joined Direct Golf. Now I can tell that the golf industry excutive Rob Andrew joins Direct Golf as a member of the…
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…
Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…
The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…
In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes…
In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…
It seems to me that 2014 is going to be Mizuno Ambassador Stacy Lewis' best year ever since she is on LPGA Tour. She was able to capture 2 LPGA Tour Awards: the Rolex Player of The Year and Vare…
For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…
Colin Montgomerie has just celebrated last week his 600th Tour appearance at the Turkish Airlines Open. What a nice lifetime achievement: 31 European Tour victories, 8 Order of Merit titles, 2 Senior Major Championships, and played in 8 Ryder Cups.…
Algarve Tourism Association (ATA) has just launched the ‘golf4all' campaign. The aim of the 'golf4all" is to present the Algarve as a fully-inclusive tourism attraction for golfers of all ages and abilities and for tourist acros the globe. As…
Yesterday 5 of the world's best golfers (Bubba Watson, Martin Kaymer, Adam Scott, Justin Rose and Rickie Fowler) opened the 10th anniversary of WGC-HSBC Champions. As part of the opening ceremony they received traditional Chinese lanterns from 5…
It will be held in Shangai, China. For the second year running, 40 of the world’s Top 50 golfers will line up in Shanghai this week (November 6-9). It is another sign that China is becoming soon a golf…