The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
Dom Pedro Golf has begun a major €4.5 million upgrade of its five championship golf courses. Pietro Dal Fabbro, CEO of Dom Pedro Golf, said: " This is the biggest investment we have made in recent years and…
In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…
Early this year, I received a very kind invitation from Carlos Ferreira (owner of Tee Time Golf Agency, Portugal). He invited me to participate in the 1st Tee Times Lisbon Tournament 2019 (29th May – 2nd June). The…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…
The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…
When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…
I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…
Almost a year ago I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedbacks. Among the comments, I found a very legitimate one, namely where are…
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
To me it is always a big question mark what can a golf tour-player really contribute to golf course design or in this case to TaylorMade P•7TW irons. Namely, it would OK if this is about custom-fitting of…
I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…
At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…
At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…
For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…
We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…