While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently. In…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
The Need We who manage are in the business of identifying, developing and stimulating the Upwardly Mobile, the talented ones---people who, through the exercise of their talents, make our clubs flourish. Many of these talented ones, The Upwardly…
The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…
In 2017, R&A 's "Golf around the world" report found and listed 105 golf clubs in the Philippines (versus 240 in Thailand, 183 in Malaysia, 161 in Indonesia, 128 in Myanmar). This is an 11.7% growth since 2015. The country…
Troon has been selected to manage the Colonial Country Club in Memphis, Tenn. Troon Privé, the private club operations division of Troon, will manage this 18-hole facility. The Colonial Country Club was established in 1913 and provides a full-service, private-club experience. The…
A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…
I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…
The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…
It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…
Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…
I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…
The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…
I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…
We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…
The European Institute of Golf Course Architects (EIGCA) is already cooperating with leading golf organizations like the CMAE, EGA, EGCOA, European Tour, FEGGA, GEO, the PGAs of Europe, and The R&A. This impressive list is expanding now with BIGGA (The…
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…