Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…
Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…
I am so happy that Your Golf Travel came to the same conclusion as I did last July. In that post, I highlighted the Portuguese Tee Times Golf Agency's 'unlimited golf concept' as a great offer. The reason why…
Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…
Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…
When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…
The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…
I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…
Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…
The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…
Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…
The GreenSight Agronomics is only 3-years old but already made its first acquisition. GreenSight has just acquired the digital-transformation firm Turf Cloud. Inc. The main motivation was to be able to provide more actionable insights for turf managers, but also…
The Open Championship venue, Carnoustie Golf Links, has officially opened its new clubhouse, the Links House last week. A total of 26 jobs have been created through the £4.75 million project. The new Links House building includes: a golf…