The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club. Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…
We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
Golf World magazine has recently announced its '100 Classic Golf Holes in the UK and Continental Europe'. The jury included top designers like Martin Hawtree (Trump International Golf Links) and David McLay Kidd, but also well-known golfers like…
I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…
When I ask about Estonia for many of us not a golf destination comes to our mind, but rather a country with well-preserved medieval cities. However if I wish to highlight one Estonian golf club then it would…
Callaway Golf has just announced today their new Chrome Soft golf ball. Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression (65) and the Tour Urethane cover (to control better the golf ball).…
In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…
Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
Have you heard that Silvermere Golf Complex has just installed the industry-leading launch monitor technology in all of his dedicated fitting and coaching bays? The new coaching bays will contain Foresight Sports Game Changer 2 (GC2) with Head…
Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…
On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…
Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…
Last week I had an interesting talk with Michael Galasso the Chief Operating Officer of Golfscape.com a start-up golf social networking portal. While we were talking about many things regarding the golf tourism industry, I realized very soon…
Early this month a new luxorious golf course was opened in the Maldives, the Velaa Private Island. You will not believe, but the developers of the golf course asked José María Olazábal to help them in designing the golf…
One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…