The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…
In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs. Big Bertha Alpha 815 Fairway Woods are…
In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…
Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave…
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…
I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…
As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…