26 entries: "content marketing"

Is the Sony Open victory a living proof for Lamkin?

By: 2016. 01. 19.

This post could have been solely about the victory of Lamkin at the latest Sony Open, where Lamkin brand ambassador Brandt Snedeker (earned $626,400; was equipped with Lamkin Crossline grips) in the playoff lost out on Fabian Gomez. In…

What makes Nippon Shafts popular among Tour players?

By: 2016. 01. 06.

It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…

How can Mizuno respond to golf industry changes?

By: 2015. 12. 04.

Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…

WORK WITH ME

By: 2015. 07. 22.

If you are interested in Golf Business Monitor and in my services, then please do not hesitate to get in touch using the form below. Alternatively, you can email me at mikibreitner@gmail.com. My services: Digital marketing, content marketing,…

Wilson Golf’s “Driver vs. Driver” crowdsourcing campaign is coming

By: 2015. 07. 21.

Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…

World of Leading Golf convinced Le Golf National to…

By: 2015. 06. 01.

The home of the 2018 Ryder Cup, France's stunning Le Golf National, is the newest member of the World of Leading Golf. The club's outstanding L'Albatros course will play host to the biennial team event in September 2018…