27 entries: adidas

What is the secret of TaylorMade?

By: 2013. 08. 25.

TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M).  During unseasonably poor weather across the globe leading…

What would happen if Hunter Mahan…

By: 2013. 07. 29.

Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…

If something is good, it sells itself!

By: 2013. 04. 25.

Adidas Golf has good reason to be happy in these days. Since the foundation of the company in 1999, the first part of 2013 was the highest sales period in the life of adidas Golf. According to Golf…

Changes in De Vere Group’s sponsorship strategy

By: 2012. 12. 20.

Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

Acushnet prefers to focus on golf balls

By: 2010. 03. 11.

Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…

Korean lesson to Tiger Woods or triumph of TaylorMade??

By: 2009. 08. 17.

There was a time when American and British tennis players ruled the world championships and Wimbledon, but in recent years Czechs and Russians are in the headline of tennis news. Something similar might occur or expected to happen…