Inbee Park after winning the HSBC Women’s Champions 2015 in Sentosa was crowned as the 'Champion of Champions'. She shot a round of 2-under par 70 to win the title, two shots clear of second placed Lydia Ko. This result…
The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…
Recently 2 Eastern European countries were recognized for their contribution to golf tourism. Almost a month ago, Slovenia received IAGTO Awards as the "Golf Destination of the Year" (Undiscovered). Most recently the Bulgarian Thracian Cliffs Golf & Beach…
Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf…
Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald. The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow…
Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014.…
We have got 9 more days until the Ryder Cup. So I thought it can be useful to share with you the following infographic to be able to guess who will win the Ryder Cup this year. If…
Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Callawaygolf.com. Apex Muscleback irons It is a new addition to the Apex Family.…
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
Golf club customization reached a new level as we could see from the example of Callaway Golf. Now I found Cleveland Golf's golf club customization solution. It is clear that this solution gives you more option to pimp…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…