As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…
The renowned golf course architects, Mackenzie & Ebert scooped the further improvements to key holes on Prince's Golf Club's Himalayas and Shore nines, the works started in November 2020. It will be completed when the club reopens on March 29th,…
What to do if a golf course was getting a bit long in the tooth and the new owner wants to realize its own ideas of a lucrative and sustainable golf operation? Those who entered the Moorfleet Golf Club for the first time last year…
Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…
I only write about this because I consider junior golf important for the sake of growing the game. The R&A is to continue its full support of the Faldo Series, the mostrecognized junior golf event in the world…
Probably you have already heard of the 6 million Euro investment of La Finca Resort. In my previous post, I have already highlighted some elements of this project: Thorough development work has been carried out at the resort,…
I thought to ask it because the Prince's Golf Club has just completed their 3-year renovation project with the opening of Smugglers’ Landing, a completely new par-3. The renowned golf course architects, Mackenzie & Ebert scooped this project 3…
The organizers of the 149th Open had to realize that they will not be able to hold the event on the planned date (12-19 July 2020). The 149th Open will be held at Royal St George's Golf Club between…
How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…
As I look out my window, I see the rainy Budapest. A thought goes through my head, how could I spend my time and days pleasantly. In these days and weeks, the Hungarian golf courses are still closed.…
The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…
The Arabian Ranches Golf Club (managed by Troon) has just completed its largest enhancement since the opening in 2004. The renovation was undertaken by Desert Landscape, a division of Desert Group, who completed the project two weeks ahead…
The opening of the Vietnamese, US$4 billion mega-resort Hoiana Shores Golf Club is almost here. The Hoiana Shores Golf Club will welcome golfers from 23 September, pending a grand opening in early 2020. The pins will instead be…
I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…
I would like to believe that we golfers recognize the efforts of golf clubs who are trying to manage an eco-friendly golf club operations. Sustainable golf tourism is not another popular trend, but it must be a top-top…
I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…