After the success of the men's Nike Lunar Control franchise, Nike Golf introduces the women’s Nike Lunar Control. What makes Women's Nike Lunar Control golf shoes special? The first women’s shoe in the Lunarlon collection; the first women’s golf…
Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24…
The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…
For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…
At least this was Cleveland Golf's intention with the new Cleveland Golf Black Line. Their focus was espcially on senior and female golfers. I think beginners can be added to this list. Did you know that average golfer's…
Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…
It will be held in Shangai, China. For the second year running, 40 of the world’s Top 50 golfers will line up in Shanghai this week (November 6-9). It is another sign that China is becoming soon a golf…
Callaway Golf has just announced that the Big Bertha Irons will be upgraded by the new 360 Face Cup technology. This is not a new technology. Previously it was used for Callaway Golf's fairway woods and hybrids. …
Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…
I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…
Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…
In the last 10 years we mainly heard about Sam Torrance's senior European Tour victories or as the brand ambassador of John Letter. So I was little bit surprised when I heard early this week that Sam Torrance…
Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…
One more day left until the start of Turkish Airlines Open. My source said that over 2,000 guests arrived to the opening ceremony of the event today at The Maxx Royal Belek Golf & Spa. The event pitted…
In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…
I don't want to waste too much time on the Montogmerie Maxx Royal golf course. The photos will tell everything. I would only add very few words: Turkish Airlines Open: November 7th – 10th. 77 of the world’s…
Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…