How could Acushnet create added value for golfers?
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
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Carnoustie Golf Links saved 17 minutes of its golfers’ time
The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…
Le Golf National – A decade of Ryder Cup choices, challenges and changes
Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…
Why is Golf Pride’s home moving to Pinehurst Resort?
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
The final countdown to the 20th IGTM has started
The 20th International Golf Travel Market (IGTM) will kick off in five weeks. This time, it will be held in the Palais des Festivals et des Congrès from December 11-14, 2017. I will be there too. We don't…
How Foremost tries to win at customer experience?
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…
How should golf destinations get prepared for 2018?
This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…
Selling Green Fees & Membership via Facebook Messenger
When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
What are the new golf destination promotion techniques in 2017?
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
Why is customer service no more a cost center?
Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…
What will help the 2017 Golf Business TechCon?
The National Golf Course Owners Association (NGCOA) will host the 2017 Golf Business TechCon in Las Vegas, Nevada on September 27 and 28. The organizers designed this two-day event for golf course owners, operators, and other industry professionals.…
Can Gleneagles host effectively a European Championship?
Gleneagles has today been unveiled as an Official Supporter of the Glasgow 2018 European Championships (between 2nd and 12th August 2018), a multi-sport event. To be staged every four years, the European Championships will combine the existing European Championships…