Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…
The Club Management magazine has named Tony D’Errico, CCM, CCE, the 2019 Club Executive of the Year. A 26-year member of the Club Management Association of America (CMAA), D’Errico currently serves as the Chief Operating Officer of the Quail…
I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
The GreenSight Agronomics is only 3-years old but already made its first acquisition. GreenSight has just acquired the digital-transformation firm Turf Cloud. Inc. The main motivation was to be able to provide more actionable insights for turf managers, but also…
A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…
Burhill Golf and Leisure Ltd (BGL) will invest this year, £5,000,000 into the development of the newly branded Birchwood Park Golf and Country Club, currently Birchwood Park Golf Centre. The venue will undergo a complete transformation of its health…
Recently Silver Creek Valley Country Club (San Jose, California) has declared a new objective for this year. Namely, they would like to be among the leading private clubs in the country. Silver Creek Valley Country Club’s improvement plan…
59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…
I was really happy to read Frank Vain's (president of McMahon Group) article about need of usage of technology (in many instances social technology) in private golf clubs to improve connectivity, reduce operating costs and increase revenue (not…