Which description best fits Palmilla Golf Club? A hidden gem in Los Cabos, Mexico? An underrated golf club? An overrated golf club? Or something else? It is certain that this is Jack Nicklaus' first golf course work/project (1992)…
Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…
ASGCA published the 2022 ASGCA-SLRG Golf Facility Market Trend study early this year. It found that the 3rd most frequent project type in the last 2 years was green complex renovation or redesign. The very same study found…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…
I like to think about a new investment idea in the way how it can improve the overall customer experience at the golf club. I thought I'd mention this because Chart Hills Golf Club is now building an…
Already in 2018, I found impressive apartments in Las Colinas Golf & Country Club (south of the Costa Blanca, in Alicante). I found in a European Tour Properties study: "Homes within golf resorts are worth 19% more on…
The Hanse Golf Design and Heritage Links won the renovation project of the Lake Merced Golf Club golf course renovation. Starting in October 2021, Hanse Golf Design (HGD) has collaborated with course builder Heritage Links on a comprehensive,…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
So far, I thought only Puma Golf has bright colors and unconventional design. Now, I can add OGIO Golf to my list. OGIO Europe has just launched a limited edition, fully waterproof golf bags, exclusive to the European…
La Cala, the 4-star golf resort in Spain, has just completed the upgrade of its clubhouse area. I dared to think that resort owners and managers will take advantage of the opportunity to apply solutions that improve specific…
I am so happy that I can share with you this great news. Belleair Country Club - the oldest golf club in Florida - has got two Donald Ross-design golf courses. Now the club has decided to renovate…
Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022. In the last…
This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…
The Royal Horticultural Society says the main problem affecting most pollinators is thought to be the loss of suitable habitat. Including forage, nesting, breeding sites, climate change, and pesticides. Those golf clubs who are already paying attention to the above-mentioned phenomenon…
I may be one of those who affirm the importance of authentic immersion and ‘Instagramability’ when picking a golf travel destination. Probably, because of the long lockdown I am looking for opportunities for relaxation and escaping from urban…
One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…
I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…
I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely: "....with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of…