Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…
I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…
The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…
A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…
I believe that for European golf club managers there are few really important events that they should visit. One of them is the Golf Business & Industry Convention that will be held in 2017, between 17-19 January at…
I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…
The Hotel Quinta da Marinha Resort, in Cascais, Lisbon, is celebrating in these days its 30th position in Golf World's inaugural Top 100 Golf Resorts in Continental Europe ranking. This is a nice achievement for a niche operator like the Onyria Golf…
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
In two weeks Heythrop Park Resort will host its first European Challenge Tour Event, the Bridgestone Challenge, which runs from August 25th – 28th. Bridgestone, early this year has signed a sponsorship deal with the European Tour and thus…
I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…
Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…
Lumine Mediterránea Beach & Golf Community announced yesterday it will be making a strategic investment in The Lakes course to enhance guest and playing experiences. The Lakes course is a Greg Norman designed, par-71, 6300-meter long golf course. Lumine…