At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…
Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…
Last year, during my keynote presentations at various conferences (e.g. CNIG, ADGF, CMAE etc.) I tried to explain regarding customer experience development that our golf club members, guests, and in general the empowered customers are expecting from us…
In these days I am reading Micah Solomon's 'The Heart of Hospitality' book. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and…
In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”. As part of the customer experience innovation and development, I recommended a high level of…
Last month, I shared with you the great news that the Tom Fazio-designed championship golf course (7509-yard) at Adare Manor went through a reconstruction. Now I can report on the opening of The Carriage House at Adare Manor (owned…
The Open Championship venue, Carnoustie Golf Links, has officially opened its new clubhouse, the Links House last week. A total of 26 jobs have been created through the £4.75 million project. The new Links House building includes: a golf…
Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of Wycombe Heights Golf…
Jonathan Smith is the Chief Executive of GEO (The Golf Environment Organization) the not-for-profit organization dedicated to working with the golf industry to drive sustainability in and through the sport. Jonathan has worked in the golf industry for…
On 21st July will be opened the American Golf National Academy at the High Legh Park Golf Club in Cheshire. American Golf is promising to help golfers to hone their golf game by providing PGA Professionals in store and on…