Why is social media helpful for Maderas Golf Club?
The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…
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Is it time to discover golf in North-East Poland?
I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…
What will be like Praia D’el Rey’s new links golf course?
My visit to Praia D'el Rey this week is a great example how LinkedIn is able to connect like-minded people. I met Alexandra Betamio de Almeida (Sustainable urban development consultant) on LinkedIn who offered me if I visit Portugal…
How is Lumine exploiting video marketing trends?
Lumine Golf Club at Mediterranea Beach & Golf Community (managed by Troon) has recently announced a multi-year partnership with Rick Shiels. As part of the cooperation, Lumine will be Shiels’ official resort partner. Calle Carlsson, General Manager said "Rick is part…
How to reap the benefits of the Ricoh Women’s British Open?
The Ricoh Women’s British Open will return to Royal Lytham & St Annes Golf Club for the fifth time in 2018. Royal Lytham and St Annes Golf Club is one of the most challenging of the Open and Ricoh Women’s…
Can Golf Tourism England maximize the state support?
The UK government, in collaboration with Visit England, has unveiled a series of strategic investments, designed to grow the British tourism economy. Golf Tourism England was one of a number of successful applicants. The Discover England Fund, which sets…
Who will gain the most from Driver vs. Driver competition?
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
What is missing from the Slovenian Golf Course Bled?
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
What will be like Sunderland of Scotland’s 2017 collection?
Sunderland of Scotland has just unveiled its new collection for Spring Summer 2017 (see examples at the end of this post). The new collection of Sunderland of Scotland comes with a variety of vibrant colors and incorporates technologically advanced…
What is Marco Simone Golf & Country Club’s new venture?
During the week that the European Tour visits the 2018 Ryder Cup host venue Le Golf National for the 100th Open de France, European Tour Properties will announce the 2022 host venue Marco Simone Golf & Country Club as the…
How will Golfclub Domat/Ems outdo the competition?
It seems like nothing can stop Troon to gain footing in Europe. The Swiss Golfclub Domat/Ems has selected Troon to manage its golf club. This is Troon's 4th new business win in Europe: Golfclub Pfalz in Germany, Chateau…
How could the Macdonald Monchique Resort & Spa be successful?
Macdonald Hotels & Resorts has just opened its new Macdonald Monchique Resort & Spa in Portugal close to the leading golf courses i the Algarve and a 15-minute drive from Portimão and an hour from Faro International Airport. These are…
How can Your Golf Travel expand its customer base?
Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…
Do you have doubts about digital marketing potential?
There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…
Have you heard about the on-demand Matteo Manassero?
Matteo Manassero is quite busy in these days. Two days ago I had the chance to write about his support of Italy's bid efforts to win the hosting rights of the 2022 Ryder Cup. Today, he held an interactive…
International Golf Travel Market 2015 will focus on emerging markets
International Golf Travel Market 2015 (IGTM is a leading golf travel trade show for golf tourism suppliers, buyers and media) is set to provide a showcase for emerging golf tourism markets, as first time exhibitors are announced from Eastern…
Unprecedented number of golf rounds played in Algarve in Q1 2015
The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…
LPGA’s future in numbers
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…
Mother’s day present from Wilson Staff
I think this is the first time in my life when I hear about Mother's day in relation with golf. Wilson Staff found a very nice concept to help us to praise and to express our honour to…