I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…
Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…
Now I see on my calendar that it has been 2 years since I gave a keynote presentation (customer experience as a differentiating factor) in Estoril at the 4th National Conference on Residential Tourism & Golf. Before I…
In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…
Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…
I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…
At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…
Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…