Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia…
Troon Golf has been selected by Kennedy Wilson Europe Real Estate PLC, owner of Fairmont St Andrews, to manage golf operations at the championship venue located at Scotland. Kennedy Wilson Europe Real Estate acquired the exclusive 209-bed property last summer…
In last October I wrote that ecommerce specialist Lee Brown and retail expert Peter Riordan has joined Direct Golf. Now I can tell that the golf industry excutive Rob Andrew joins Direct Golf as a member of the…
After the success of the men's Nike Lunar Control franchise, Nike Golf introduces the women’s Nike Lunar Control. What makes Women's Nike Lunar Control golf shoes special? The first women’s shoe in the Lunarlon collection; the first women’s golf…
It seems to me that Quinta do Lago's €29m investment programme brought it's first awards. Part of this program was the modernization an facelifting (worth of €9.6m) of Quinta do Lago's North Course by Paul McGinley with Beau Welling. Quinta do Lago, the leading…
Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24…
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…
Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…
The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club. Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
Odyssey Golf has just announced the launch of Odyssey Works putter line. Although it will be available nationwide (US) only from January 30, 2015, but I assume I will be able to try it on the demo day at…
Golf World magazine has recently announced its '100 Classic Golf Holes in the UK and Continental Europe'. The jury included top designers like Martin Hawtree (Trump International Golf Links) and David McLay Kidd, but also well-known golfers like…
I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…
When I ask about Estonia for many of us not a golf destination comes to our mind, but rather a country with well-preserved medieval cities. However if I wish to highlight one Estonian golf club then it would…
Callaway Golf has just announced today their new Chrome Soft golf ball. Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression (65) and the Tour Urethane cover (to control better the golf ball).…
In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…
Oceânico Golf’s latest event the Vilamoura Grand Trophy (one of Portugal’s most significant amateur tournaments; Grande Trofeu Vilamoura) has just ended. Probably this was the most successful event since the first Vilamoura Grand Trophy in 1987. 287 golfers came from Europe (Portugal, UK,…