Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…
In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines. De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…
In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…