The Finkbine Golf Course (a daily-fee facility in Iowa City, Iowa) has selected Troon to help in day-to-day operations. This new assignment came to Troon after the golf course made a loss of nearly $300,000 in 2018. This…
I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…
Don't worry the Entrada at Snow Canyon Country Club (founded in 1996) will not be plowed up. The golf course of the country club will undergo a $7 million dollar renovation project led by golf course designer David…
The Arabian Ranches Golf Club (managed by Troon) has just completed its largest enhancement since the opening in 2004. The renovation was undertaken by Desert Landscape, a division of Desert Group, who completed the project two weeks ahead…
If you are a real wine lover then I don't have to introduce Napa Valley to you. In 2018, Napa Valley attracted 3.85 million visitors. The tourism industry generated $2.23 billion in total visitor spending inside Napa County.…
In April I shared with you that Arabella Golf Mallorca is ceasing the sale of plastic water bottles and, instead, will provide players with reverse osmosis purified, mineralized water fountains (see picture above) that dispense both still and sparkling water. Now Al…
Last month I have already mentioned to you that Saudi Arabia is trying to diversify its economy by moving away from oil by launching the Quality of Life Program. At the same time, Golf Saudi signed cooperation with…
With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…
Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…
Probably you remember that Troon acquired Honours Golf in 2014. The founder & current CEO of Honours Golf, Bob Barrett remained in his position after the acquisition until now. Troon has named Matt Hurley as the new president…
Troon International was asked in 2016 to help to elevate the Golf Club Pfalz's golf course conditioning to Troon golf course standards. Golf Club Pfalz stretches out over 6,638 yards (par-73; 18-hole championship golf course) through natural woodland. As the…
Probably, I will not tell you anything new when I say that in the Kingdom of Fife there are at least 51 golf clubs. I had to realize that in this part of Scotland there are 17 links…
The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…
The Potomac Shores Golf Club (since 2014) in Dumfries, VA. (Just 30 minutes south of Washington, D.C.), is the first public Jack Nicklaus Signature Golf Course in the Washington, D.C., metro area. The club's golf course is a…
Although India is one of the TOP5 golfing countries with 294 golf courses (vs Thailand: 315) in Asia we hardly hear anything about the local golf clubs in the international golf media. How many of you will be…