Where to find the best gastronomy & golf offers in Portugal?
When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…
63 entries: China
High hopes for the success of the 148th Open in Northern Ireland
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
How promising the French golf industry is? – Interview
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
How to get qualified for the AIG Women’s British Open?
The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…
How chatbots can help in golf club marketing?
For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…
I love millennials and here is why you should too!
Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…
The benefits of the WeChat & WGC-HSBC Champions cooperation
I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…
Can the 2018 WGC-HSBC Champions engage its fans?
The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…
The Buick LPGA Shanghai & the Chinese golfers’ dreams
We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…
How could Atalayoun Golf Resort impress us?
Morocco is one of the TOP5 golf countries in Africa with 40 golf courses. South Africa is the biggest with 484 golf courses. Currently, there are 8 golf projects in development in Morocco (=20% growth) one of them…
Who could strenghten the Victoria Golf & Country Resort?
Troon International, found a new client in a very interesting market, in Sri Lanka. The Victoria Golf and Country Resort, a Donald Steel designed 18-hole, par-73, 6933-yard championship masterpiece in Digana, Sri Lanka has assigned Troon International to provide golf club…
Where is the Australian golf industry heading to in 2018?
A year ago, I met a very interesting person, Andrew Davis at the annual conference of EGCOA (European Golf Course Owners Association) in Amsterdam. I really enjoyed his presentation about pricing strategies as a key driver of revenue…
The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3
Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
What should Danang improve to become Vietnam’s Algarve?
The 6th annual IAGTO Asia Golf Tourism Convention (AGTC), will take place in Danang, Vietnam, from 7-13 May this year, will be Asia’s largest-ever golf tourism event. The event will be held at the Furama Resort Danang and…
Why is IGTM important to French golf tourism?
The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…
Who will win the 2017 Abu Dhabi Invitational?
Paul McGinley will lead a host of star names at the 2017 Abu Dhabi Invitational at the award-winning Yas Links on Yas Island from January 28-29, 2017. He will captain a Professional Golfers’ Team against a Celebrity Team…
How can help the Berenberg Gary Player Invitational?
Similar to 2015, the Berenberg Gary Player Invitational will be held at Wentworth Club. This year it will be held between July 17-18. Berenberg and The Player Foundation are continuing to support Depaul (helps who are homeless, vulnerable and disadvantaged) who…
How can Lee Westwood inspire the next generation?
#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…