1652 entries: the open

2014 Volvo World Match Play Championship in London Golf Club

By: 2014. 02. 05.

Now it is official that 2014 Volvo World Match Play Championship will be held in London Golf Club. The game will be played on the International Course from the 15th to the 19th October.  Match Play Championship will be played on former…

Ernie Els’ new sponsor: Adams Golf

By: 2014. 01. 04.

Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf.  Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…

Donnafugata is a safe heaven for golfers in winter

By: 2013. 12. 19.

Although I prefer to write about business issues and topics, but when I was outside today I had to realize winter is here... So I was really happy to see warming pictures about Donnafugata Golf Resort & Spa.  Donnafugata…

Troon Golf is helping frozen Russian golfers

By: 2013. 12. 16.

I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…

How Crown Golf is attracting women to golf?

By: 2013. 11. 16.

In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…

Ernie Els’ contribution to Malaysia’s golf tourism

By: 2013. 10. 20.

Back in February I had already written about the golf tourism opportunities of Malaysia. Since then IAGTO published its Golf Tourism 2013 report that shows growing demand for Malaysian golf courses. Malaysia became the 15th in importance to…

The End of Rack Rate? Dynamic Pricing in the Golf Industry

By: Linda Quinde 2013. 07. 30.

Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…

What would happen if Hunter Mahan…

By: 2013. 07. 29.

Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…

Callaway Golf clubs are losing weight

By: 2013. 07. 08.

Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…

Bearwood Lakes Golf Club goes mobile

By: 2013. 06. 28.

Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April.   Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…

Callaway Mack Daddy 2 wedges are breaking every rule

By: 2013. 06. 27.

I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…

The last Wilson Staff D100 iron sets are running out

By: 2013. 06. 13.

As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…

Golf business prospects in China

By: 2013. 06. 10.

Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

Why golf spike matters so much?

By: 2013. 04. 02.

After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…

Do you want to be Rickie Fowler’s new stylist?

By: 2013. 03. 12.

It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…

First time in PGA Senior Championship history

By: 2013. 03. 06.

I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines.  De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…

Golf course CRM in the era of empowered customers

By: 2013. 03. 04.

In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…

TaylorMade combines print ad with augmented reality

By: 2013. 01. 16.

This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…