BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…
I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…
Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…
In 2024, the discourse surrounding sustainability is witnessing an upsurge in the recognition of the significance of biodiversity and nature-positivity. Consequently, golf clubs are expected to establish nature-related targets and publicly disclose the progress made in this area.…
As I pondered over questions like these, I came across the news of Abbey Hill Golf Centre's significant renovation project. Abbey Hill Golf Centre, a BGL (Burhill Group Limited) venue in Milton Keynes, Buckinghamshire, has already invested more…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…
Thornbury Golf Centre - near Bristol - will start soon a £600,000 irrigation investment project (funded by club owner and operator, Burhill Group Limited (BGL)) with the aim of amplifying the look and playability of both golf courses,…
I never thought I would ever write in the Golf Business Monitor about the Ninja Warrior UK. But now, thanks to the Burhill Group and Adventure Leisure (10 sites in its portfolio), I will. Ninja Warrior UK is…
Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…
There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…