Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…
Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…
Very smart and good recognition of Robert Jones Black (Great-Grandson of Bobby Jones; the Founder of the Generation Next Project) that for Generation Z (Born 1997-2003) is difficult to escape from the threat of physical or emotional abuse, as…
My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…
What can a UK golf club do when golf participation is declining and soccer participation is growing? The easiest solution is to enable footgolf. In the US, footgolf is so popular that even NGCOA has recognized the American FootGolf League (AFGL)…