102 entries: covid

rocket business performance tee time booking

How to prepare for the massive tee time booking after the COVID-19?

By: 2021. 03. 01.

One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…

Festival of Turf 1200X6752

The Festival of Turf is coming in the COVID-secure setting

By: 2020. 12. 22.

How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

Ile aux Cerf Golf Club, Mauritius.

How will the COVID-19 transform the Mauritius golf industry’s future?

By: Priscilla Guranna, Sales & Marketing manager, Ile aux Cerfs Golf Club 2020. 04. 21.

Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…

COVID-19 59Club solution

Can 59Club’s COVID-19 survey templates really help us?

By: 2020. 03. 23.

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

Golf Genius BRS Jan 2021 Release- 1200x630

What synergies can Golf Genius and BRS Golf achieve together?

By: 2022. 01. 11.

The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…

Golf Genius software with users tournament management

The future of golf club tournament management

By: 2022. 01. 05.

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Real Club de Golf El Prat GM Ariana Martin Balet

How will Real Club de Golf El Prat consolidate its growth in 2022?

By: 2021. 12. 09.

Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…

2021 Porsche European Open audience

Will the 2022 Porsche European Open be a blockbuster?

By: 2021. 12. 08.

I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…

La Reserva Club Sotogrande view to the Mediterranean

How can Sotogrande Stay & Play package offer make our lives more pleasant?

By: 2021. 11. 09.

Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…

Episode One - Ardglass - Paul and Chris in Ireland

How to present Ireland as a golf destination? How Sky Sports can help?

By: 2021. 10. 18.

Professor Catherine Johnson says "After lockdown was relaxed, it was streaming that retained its uplift, while time spent watching broadcast TV gradually declined back to normal levels. The Nielsen Total Audience Report (US) found video streaming increased from 19%…

Estonian Pärnu Bay Golf Links on the top

How can the Estonian Pärnu Bay Golf Links prevail in the competition?

By: 2021. 10. 05.

The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…

Michael Waack Ecco Golf in the office

What motivated ECCO 25 years ago to enter the golf shoe market?

By: 2021. 10. 04.

It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…

GolfStar-webbapp-900x600

How GolfStar takes control of its members’ tee time booking?

By: 2021. 09. 16.

Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix.  Golf clubs must rethink how and…

Adare Manor Resort

How does Adare Manor envision the future?

By: 2021. 08. 31.

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…

Jean-franck Burou the new ADGF president

What business challenges will the new President of the ADGF face?

By: 2021. 08. 30.

As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…

Alastair Higgs - Rain Bird career news

How positively Rain Bird is viewed as an employer?

By: 2021. 08. 16.

When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

Les Bordes Golf Club New Course open

The Les Bordes Golf Club’s New Course is ready to impress you!

By: 2021. 07. 15.

I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…