Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix. Golf clubs must rethink how and…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…
When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…
To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…
I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family. The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…
The developers of the two golf courses at Navarino Hills are promising to be ready in spring 2022. At this moment, 70% of the golf courses are ready. As we got used to at the other golf courses…
It seems like Asian cuisine is still very popular. Quinta do Lago's recently opened (13th) UMAMI restaurant, is first the Asian restaurant of the Portuguese resort. They are also following one of the 10 foodservice trends in 2021:…
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Last week I really enjoy discovering The Manor House's latest acquisition the Baker’s Cottage (in Castle Combe village). Since then, I have learned a new term: self-contained house. Both Baker's Cottage and Mas Garriga are self-contained houses. Hotel Peralada Wine Spa &…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…