I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…
We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…
If I have to summarize the essence of the new XXIO X golf club family in one sentence, then I would say they have enlarged the sweet spot and added a special shaft to their golf clubs. This…
The host venue of the 2017 Asia-Pacific Amateur Championship (AAC) and previously 7 New Zealand Open Championships, Royal Wellington Golf Club made a great step toward sustainability by becoming GEO Certified. Here are some actions of Royal Wellington took…
The European Institute of Golf Course Architects (EIGCA) is already cooperating with leading golf organizations like the CMAE, EGA, EGCOA, European Tour, FEGGA, GEO, the PGAs of Europe, and The R&A. This impressive list is expanding now with BIGGA (The…
Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…
A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…
Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
The 20th International Golf Travel Market (IGTM) will kick off in five weeks. This time, it will be held in the Palais des Festivals et des Congrès from December 11-14, 2017. I will be there too. We don't…
The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…
As we are entering the Early Order Program period of the year, it is also great to get equipped with an upgraded, improved decision support application the OnCourse. For some of you, it might remind you Toro's "The…
The previous version of Callaway Golf Apex irons was about to provide confidence to golfers to play any shot type. Whereas, the new Callaway Golf Apex Muscleback Irons (Price: $1,299.99; Available from 11/3) are intended for very low…
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…
I received many positive feedbacks about my TOP 10 golf travel blogs' list that I published in August. So I thought to analyze another social media platform, the Instagram, and who are the most successful golf travel Instagrammers.…
The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…
Two years ago, my guest writer Görkem Kursunlu Karakus (Counsel, Embassy of Turkey, Washington, US) when she wrote about golf tourism development in Turkey, she has not mentioned any golf projects at the Black Sea shore of Turkey. We…
I thought to ask a love.golf coach to find out how does this program work actually. I asked Dean Saunders a PGA Professional and love.golf coach at Girton Golf Club (UK). What attracted you to become a love.golf…
Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…
For those of you who were involved in performance-based media planning, Turf Machinery Acquisitions' (founded by Paul Copsey, a former Group Courses & Regional Course Manager at Crown Golf & American Golf UK) performance-based turf machinery purchase solution…