The Real Club de Golf El Prat found the missing link
I think we all agree on that the Real Club de Golf El Prat is one of the world's foremost golf clubs. I don't think I have to introduce you the club. I will just list the most interesting…
Archive
What can Troon Privé expect from high NPS score?
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
La Manga Club impressed the World Golf Awards’ organizers
I have got a very pleasant experience with the La Manga Club. Last year, my client, the Robert Trent Jones Jr. designed Zala Springs Golf Resort won Hungary's Best Golf Course 2017 title at the World Golf Awards.…
What is the future of the Philippines as a golf destination?
In 2017, R&A 's "Golf around the world" report found and listed 105 golf clubs in the Philippines (versus 240 in Thailand, 183 in Malaysia, 161 in Indonesia, 128 in Myanmar). This is an 11.7% growth since 2015. The country…
Is there a sense of community in the Colonial Country Club?
Troon has been selected to manage the Colonial Country Club in Memphis, Tenn. Troon Privé, the private club operations division of Troon, will manage this 18-hole facility. The Colonial Country Club was established in 1913 and provides a full-service, private-club experience. The…
Is Saadiyat Beach Golf Club a safe heaven for wildlife?
The Saadiyat Beach Golf Club, managed by Troon Golf, has received recognition in Environmental Planning from the Audubon Cooperative Sanctuary Program for Golf Courses (ACSP). Administered by Audubon International, the program is designed to help landowners preserve and…
Do you align Customer Experience with your golf club marketing?
In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…
Does it worth investing in Hinojo Community as a 2nd home?
The year 2017, was a great year for the Spanish home sales. The Spanish house price index published by Tinsa shows a significant rise in real estate prices in 2017: Barcelona, Madrid area - 7,5% the Mediterranean coast up…
Is La Reserva Club close to becoming a deluxe facility?
I think it is fair to say that we have not had a bad time so far at the La Reserva Club, Sotogrande (Spain). The La Reserva Club is the leisure component of La Reserva de Sotogrande gated residential…
What will be the prominent feature of the Sentosa Golf Club?
Last year, I have already mentioned Sentosa Golf Club's Singapore Open Agronomy Volunteer Programme. Last week they were the host of the first-ever Women’s Amateur Asia-Pacific Championship at their new Tanjong Course (completed in November 2016). The Thai star Atthaya…
Can NPS show the right direction for your golf club business?
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…
What will be like your Mack Daddy 4 Callaway Customs Wedges?
Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…
Who is the most likely to acquire Golf Genius?
A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…
Will Amendoeira Golf Resort reap the laurels at the EGTA?
None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…
Female leadership promotion at Wycombe Heights Golf Centre
It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…
How is the new Caddy Rooms is leveraging technology?
I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…
How would you stop midweek tee time sales crisis?
One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…
How can the new Club Car Tempo pamper the golfers?
Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…
Why is graphene in the 2018 Chrome Soft golf balls?
I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…
How could Acushnet create added value for golfers?
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…