Recently, Troon has been selected to provide full-scale golf course management services to the Oaks PGA National, just outside of Prague, Czech Republic. Oaks Prague also becomes only the third Troon Privé venue in Europe, following Aloha Golf Club in…
Probably, you have already heard the Centurion Club will host the European Tour’s inaugural, new GolfSixes tournament from the 6th – 7th May this year. This tournament is really unique for two reasons: The introduction of a brand new short…
Rob Hill (Partner, Global Golf Advisor) wrote in his guest post in January 2017 that a possible excuse of golf club managers for not embracing data analytics is that they do not have the tools with which to gather…
The 6th annual IAGTO Asia Golf Tourism Convention (AGTC), will take place in Danang, Vietnam, from 7-13 May this year, will be Asia’s largest-ever golf tourism event. The event will be held at the Furama Resort Danang and…
I like the proverb of Confucius who said tell people - and they may forget....show them - they may remember...involve them and they will understand. In the last couple of years, I have seen many initiatives that tried…
In January this year, it was not sure who will be the owners of the 109-year-old Woodmere Club. Now we know that Troon has been selected to manage The Woodmere Club, a private club in Woodmere, New York. All…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
Gleneagles has today been unveiled as an Official Supporter of the Glasgow 2018 European Championships (between 2nd and 12th August 2018), a multi-sport event. To be staged every four years, the European Championships will combine the existing European Championships…
Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…
As the current Troon Executive Vice President and Chief Operating Officer, John Easterbrook, has been appointed as the chief membership officer for the PGA of America, Troon had to find a replacement. Troon has named Mike Ryan and…
I assume you would expect many things to hear from and about Medinah Country Club, but about their organic garden. Yes, organic garden. You read it correctly. Last December, I found in Global Golf Advisors' 2016 National Trends…
Insurance is rarely recognized as a value-add to a golf club, but that couldn’t be further from the truth. One thing will always remain consistent & that’s people would rather play from the fairway (financial security) than suffer…
With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…
PGA Catalunya Resort has appointed David Bataller as its new Director of Golf Operations. This could be a regular career news, but I think it is worth to understand what kind of achievement is this for both sides. David…
The new line of Scotty Cameron Futura putters will be available in US golf shops from March 17: New Futura putters: MAP $379 | MSRP $410 New Futura 6M Dual Balance putter: MAP $399 | MSRP $425 The…
It was funny to read about the Secret Valley Golf Club (Cyprus; part of the Bank of Cyprus’ investment portfolio) that it is one of the most popular golf courses in Cyprus. Not so far away from the Secret…
Tomorrow will kick off The 2017 Waste Management Phoenix Open at TPC Scottsdale. The Organizers are expecting to have over half a million spectators. We could think for a while that this is going to be another Waste Management…
As we are getting closer to the 146th Open at Royal Birkdale (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…
Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…
TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…