In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…
The year 2017, was a great year for the Spanish home sales. The Spanish house price index published by Tinsa shows a significant rise in real estate prices in 2017: Barcelona, Madrid area - 7,5% the Mediterranean coast up…
I think it is fair to say that we have not had a bad time so far at the La Reserva Club, Sotogrande (Spain). The La Reserva Club is the leisure component of La Reserva de Sotogrande gated residential…
Last year, I have already mentioned Sentosa Golf Club's Singapore Open Agronomy Volunteer Programme. Last week they were the host of the first-ever Women’s Amateur Asia-Pacific Championship at their new Tanjong Course (completed in November 2016). The Thai star Atthaya…
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…
Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…
A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…
None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…
It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…
I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…
One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…
Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…
I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…
The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…
Troon has been selected at the beginning of January to manage The Lodge of Four Seasons in Lake of the Ozarks, Missouri. Troon will not just oversee the operations of the 358 room resort, but will also manage the property’s…
As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
I have just found that in the last couple of years there is a severe decline in the number of such pollinators like wild bees, honeybees. The bumblebee numbers have declined by 70% over the past 40 years with three species…