We are currently experiencing a fundamental shift in how sports, such as golf tournaments, are enjoyed, played, monetized, and experienced. Fans have transitioned from passive spectators to active participants who engage more regularly and deliberately. These evolving control…
The golf industry is experiencing a remarkable transformation towards greener operations, especially in 2025. Data-driven resource management, wildlife-focused restoration, plastic reduction, and community-led conservation are becoming the new standard. With certifications like GEO leading the way, clubs are…
How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…
It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…
I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…
Probably, you have already heard that Troon has been selected to manage Yas Links. This is the 17th Troon managed venue in the MENA region. Troon is not a newcomer in Abu Dhabi. They are already helping Abu…
Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…
At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…