Tag: customization

Wilson Golf personalization_Staff_Ball_Front_Hero_NYC_Side

What Wilson Golf is doing for a more sophisticated product & service personalization?

By: 2022. 07. 03.

Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…

Mizuno ST-G 220 driver without a shaft

The new Mizuno ST-G 220 driver adds unparalleled adjustability

By: 2021. 09. 14.

I believe personalization is a must-have and not just a nice gesture or a luxury. We should master how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line.…

TaylorMade 300 Mini Driver close look

Can you recognize TaylorMade’s iconic 300 driver in its new form?

By: 2021. 07. 07.

How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…