While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
What to do if a golf course was getting a bit long in the tooth and the new owner wants to realize its own ideas of a lucrative and sustainable golf operation? Those who entered the Moorfleet Golf Club for the first time last year…
I had the impression that you enjoyed my review of the German Öschberghof. Hence, I thought to interview Alexander Aisenbrey, the Managing Director of Öschberghof. What trends and insights motivated the 60 million Euro upgrade of Öschberghof? Due…
The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…
Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…