Tag: golf ball fitting

Bridgestone Golf OTTO at the driving range Flightscope

How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: 2022. 01. 26.

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…

Titleist virtual golf ball fitting consultations demo day

Are you ready for Titleist’s virtual golf ball fitting consultations?

By: 2020. 09. 03.

The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…