Dottie Pepper, former LPGA Tour professional and current television golf broadcaster, has been named the recipient of the 42nd Old Tom Morris Award, presented by the Golf Course Superintendents Association of America (GCSAA). Pepper will be honored on…
Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s…
For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…
First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at…
For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…