Tag: golfer

Harry Vardon’s golf club purchasing guidelines

By: 2013. 08. 10.

My girlfriend has just returned from Toronto, Canada. She brought me a very interesting and unique book written by Harry Vardon: The gist of golf. The book was written and printed in 1922. Harry Vardon wrote it in a…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

Crowdfunding in a Finnish golf course

By: 2013. 01. 18.

For a blogger to get some kind of response from readers and visitors it is a good feeling and response to his writinings. When this relationship reaches that level, that his post gets comments with personal remarks it…

Do golfers have unique skin?

By: 2013. 01. 11.

Time-to-time I come across with cosmetics that their manufacturers claim it is so bio or something like that. Yes, it is very trendy to claim that our product is bio or healthy. My assumption people's skin can be…

Are we safe on golf courses?

By: 2012. 12. 17.

Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…

Golf mobile applications as a source of revenue – part 2

By: Anthony Douglas 2012. 10. 15.

Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…

Golf mobile applications as a source of revenue

By: Anthony Douglas 2012. 10. 08.

10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…

Is there crowdsourcing in the golf club industry?

By: 2012. 09. 17.

Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…

Titleist’s mother company Acushnet is sold to Fila Korea

By: 2011. 05. 21.

The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company  is just restructuring and want to focus on golf balls…

Golf participation in Europe 2010

By: 2010. 11. 25.

Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…

Ireland’s stumbling golf tourism marketing – part 1

By: 2010. 07. 31.

According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…

Who plays golf in Russia?

By: 2010. 01. 21.

During the communist era there was no golf life in Russia and in the Soviet Union. The first 18-hole golf course was built in 1994 (LeMeridien Moscow Country Club). In 2009 over a billion of USD was pumped…

Golf courses’ media mix and social media

By: 2009. 10. 25.

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…

R&A’s new website is missing the point

By: 2009. 09. 08.

R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…

Can we maintain the current green fee pricing policy?

By: 2009. 08. 23.

Before I went to volunteer on the 28th European Senior Golf Championship (by ESGA; 19-22 August 2009.) as a LiveScore counter, I launched a forum topic on LinkedIn.com about  green fee pricing policy. I received some very interesting…

Where do all golf tweets meet?

By: 2009. 08. 18.

When I was reading the latest edition of Golf Monthly (September 2009; offline edition) I found an interesting post about Bill Reid's new project called BirdieTweet. Immediately I ran to my laptop to find out what's that. It is…