In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…